A Couch Potato's Guide to the 16 Best Super Bowl Ads of All Time

1967: Sixty-five million Americans tune in to Super Bowl I—at the time the most ever for a sporting event.

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By Cristina Lindblad

December 5, 2014 at 1:53 AM UTC

This article is for subscribers only.

This article is part of the December 8, 2014 issue of businessweek.

1967 Sixty-five million Americans tune in to Super Bowl I—at the time the most ever for a sporting event.

With an audience of 111.5 million viewers, the 2014 Super Bowl was the most watched TV show in U.S. history. As the number of at-home spectators soars, so too have the rates advertisers pay to reach them: A 30-second spot in 2014 went for $4 million. Here’s a couch potato’s guide to what after-game polls have deemed the most memorable Super Bowl commercials.

Not-to-be skipped ads
1973: Joe Namath and Farrah Fawcett for Noxzema