December 8, 2014 Issue

Opening Remarks

Opening Remarks

85th Anniversary Issue: Editor's Letter
By Josh Tyrangiel

85-65

85-65

U.S. GDP Is Just a State of Mind
By Peter Coy
U.S. GDP Is Just a State of Mind
Polaroids: 'The First Social Network'
By Christopher Makos
Polaroids: 'The First Social Network'
High-Frequency Trading's Rise and Rise
By Matthew Philips
Bob Costas on Baseball Free Agency's Evolution
By Bob Costas
Bob Costas on Baseball Free Agency's Evolution
How Facebook's Corporate Campus Is Tied to General Motors in 1956
By Belinda Lanks
How Facebook's Corporate Campus Is Tied to General Motors in 1956
William Whyte's The Organization Man
By Devin Leonard
William Whyte's The Organization Man
Personal Fitness: Jane Fonda's Workout Launched a Revolution
By Jane Fonda
Personal Fitness: Jane Fonda's Workout Launched a Revolution
The Birth of Kitty Litter
By Paul Ford
The Birth of Kitty Litter
Motown: Berry Gordy's 'Assembly Line' Made Songs for Everybody
By Berry Gordy
Motown: Berry Gordy's 'Assembly Line' Made Songs for Everybody
Divorcing Malaysia Set Singapore Free
By Evan Applegate and Romesh Ratnesar
Divorcing Malaysia Set Singapore Free
Twitter: Author Curtis Sittenfeld on Embracing Social Media
By Curtis Sittenfeld
Starbucks: Howard Schultz on the Coffee Chain's Expansion Under His Leadership
By Haley Geffen
Birth of the Southern Strategy
By Joshua Green
Birth of the Southern Strategy
YouTube Dominated Video Sharing, Then Went Global
By Cristina Lindblad
YouTube Dominated Video Sharing, Then Went Global

64-43

64-43

A Couch Potato's Guide to the 16 Best Super Bowl Ads of All Time
By Cristina Lindblad
A Couch Potato's Guide to the 16 Best Super Bowl Ads of All Time
The Rise and Fall of OPEC
By Matthew Philips
The Rise and Fall of OPEC
Information Theory: Intellectual Foundation for the Digital Age
By Drake Bennett
Information Theory: Intellectual Foundation for the Digital Age
The Sharing Economy: Monetize Your Life
By Brad Stone
The Sharing Economy: Monetize Your Life
Black-Scholes: Robert Merton on the Options Pricing Model
By Robert Merton
Black-Scholes: Robert Merton on the Options Pricing Model
Cable News: Former Anchors David Walker and Lois Hart Recall CNN's Debut
By Brandon Lisy
Clayton Christensen: Tesla Is Not Disruptive and Other Corrections
By Clayton Christensen
Clayton Christensen: Tesla Is Not Disruptive and Other Corrections
Securitization: Bundling Up Loans for Investors Worked Well Until It Didn't
By Karen Weise
Securitization: Bundling Up Loans for Investors Worked Well Until It Didn't
Sportswear: Donna Karan on Her Fashion Inspiration in the 1980s
By Donna Karan
Sportswear: Donna Karan on Her Fashion Inspiration in the 1980s
PowerPoint: The Best and Worst Thing to Happen to Meetings
By Nick Summers
PowerPoint: The Best and Worst Thing to Happen to Meetings
The Poverty Lab: MIT Economists Pursue New Way to Study the Problem
By Mark Littman
The Poverty Lab: MIT Economists Pursue New Way to Study the Problem
The Mind-Boggling Technological Scope of Facebook
By Ashlee Vance
The Mind-Boggling Technological Scope of Facebook
Teenage Consumer Habits From the 1940s to the Present
By Julie Ma
Teenage Consumer Habits From the 1940s to the Present
The Eight Most Expensive E-Mail Snafus in Corporate History
By Ashlee Vance
How Two Legal Cases Established Sexual Harassment as a Civil Rights Violation
By Sheelah Kolhatkar
How Two Legal Cases Established Sexual Harassment as a Civil Rights Violation
How Billable Hours Changed the Legal Profession
By Paul M. Barrett
How Billable Hours Changed the Legal Profession
Napster: Music Sales Haven't Been the Same Since
By Joshua Brustein
Napster: Music Sales Haven't Been the Same Since

42-21

42-21

Workplace Deaths Have Plummeted
By Josh Eidelson
Atari's Co-Founder Explains Why Pong's Ball Wasn't Round
By Haley Geffen and Brandon Lisy
The Evolution of the Jeep
By Drake Bennett
The Evolution of the Jeep
Shadow Banking: Post-Crisis, Risks Remain
By Peter Coy
Shadow Banking: Post-Crisis, Risks Remain
The Napkin Doodle That Launched the Supply-Side Revolution
By Haley Geffen
The Napkin Doodle That Launched the Supply-Side Revolution
In 14 Years, Same-Sex Marriage Has Spread Around the World
By Caroline Winter
In 14 Years, Same-Sex Marriage Has Spread Around the World
Cyril Parkinson: Philosopher of Time Management
By Caroline Winter
Cyril Parkinson: Philosopher of Time Management
The Workhorse of Keynesian Macroeconomics
By Peter Coy
Outsourcing: Loss of U.S. Manufacturing Jobs Picked Up Speed
By Cristina Lindblad
How CEOs Became Beholden to Shareholders
By Peter Coy
Open Source: Linux Operating System Introduced in 1991
By Ashlee Vance
Open Source: Linux Operating System Introduced in 1991
The 401(k) Killed Off Pensions
By Evan Applegate
The 401(k) Killed Off Pensions
The Low-Tech Gun That Changed Everything
By Christopher Buckley
The Low-Tech Gun That Changed Everything
Craig Venter on How the Genomic Era Is Just Starting
By Craig Venter
The Unintended Consequences of Gorbachev's Perestroika
By Carol Matlack
The Unintended Consequences of Gorbachev's Perestroika
Refrigeration: Chef Tom Colicchio on Farm-to-Table and What's in Between
By Tom Colicchio
Refrigeration: Chef Tom Colicchio on Farm-to-Table and What's in Between

20-1

20-1

Amazon's Many Businesses: Here's a Map to Keep It All Straight
By Brad Stone
Amazon's Many Businesses: Here's a Map to Keep It All Straight
How America Learned to Live and Thrive With Debt—er, Credit
By John Lanchester
The Fixed-Rate Mortgage Helped Forge the Middle Class
By Karen Weise
The Fixed-Rate Mortgage Helped Forge the Middle Class
GPS as We Know It Happened Because of Ronald Reagan
By Joshua Brustein
GPS as We Know It Happened Because of Ronald Reagan
Venture Capital: Sand Hill Road Rules the Valley
Venture Capital: Sand Hill Road Rules the Valley
The Scientist Who Gave a Name to Global Warming
By James Hansen
If Al-Qaeda Is Myspace, ISIS Is Facebook
By Steve Coll
If Al-Qaeda Is Myspace, ISIS Is Facebook
Steve Wozniak on Apple, the Computer Revolution, and Working With Steve Jobs
By Brandon Lisy
The Birth Control Pill Advanced Women's Economic Freedom
By Kurt Soller
The Birth Control Pill Advanced Women's Economic Freedom
The Manhattan Project Led to U.S. Nuclear Arsenal's Huge Costs
By Romesh Ratnesar and Evan Applegate
The Manhattan Project Led to U.S. Nuclear Arsenal's Huge Costs
Michael Milken on Junk Bonds as Part of the 'Prosperity Formula'
By Michael Milken
Michael Milken on Junk Bonds as Part of the 'Prosperity Formula'
Wal-Mart: The Big Box's Big Impact on the U.S.
By Susan Berfield
Wal-Mart: The Big Box's Big Impact on the U.S.
The High-Yield Seeds That Helped Avert Famine
By Evan Applegate
The High-Yield Seeds That Helped Avert Famine
Microchips: The Transistor Was the First Step
By Walter Isaacson
Microchips: The Transistor Was the First Step
The Jet Engine: No Invention of the Past 85 Years Had a Greater Impact on the World
By Ashlee Vance
The Jet Engine: No Invention of the Past 85 Years Had a Greater Impact on the World

Cover Trail

Cover Trail

Cover Trail: 85th Anniversary Issue
HomeBTV+Market DataOpinionAudioOriginalsMagazineEvents
News
MarketsEconomicsTechnologyPoliticsGreenCryptoAI
Work & Life
WealthPursuitsBusinessweekCityLabSportsEqualityManagement & Work
Market Data
StocksCommoditiesRates & BondsCurrenciesFuturesSectorsEconomic Calendar
Explore
NewslettersExplainersPointed News QuizAlphadots GameThe Big TakeGraphicsSubmit a TipAbout Us
Terms of ServiceTrademarksPrivacy Policy
CareersAdvertise
Ad Choices
Help©2026 Bloomberg L.P. All Rights Reserved.