BusinessweekEconomicsThe Napkin Doodle That Launched the Supply-Side RevolutionFacebookXLinkedInEmailLinkGiftExpandPhotograph by David Brandon Geeting for Bloomberg BusinessweekFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Haley GeffenDecember 4, 2014 at 1:03 PM UTCBookmarkSaveLock This article is for subscribers only.This article is part of the December 8, 2014 issue of businessweek.Chevron RightExpand 1974 Economist Arthur Laffer sketches his theory of tax policy over dinner with Wall Street Journal writer Jude Wanniski and Ford administration officials Donald Rumsfeld and Dick Cheney, kick-starting the rise of supply-side economics.