, Columnist
Amazon Throws Spaghetti at the Grocery Wall
The company has a lot of experiments, but nothing has stuck yet.
It's unclear whether the e-commerce giant has a novel or sensible idea on food shopping.
Photographer: Spencer Platt/Getty Images
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Amazon.com Inc. loves to tinker and test. Sometimes projects that seemed like mindless fiddling — the Kindle e-reader, the Prime shopping club, its Amazon Web Services cloud-computing operation — turned out to be important advances for the company, its customers and the technology industry.
Despite that history, I have to ask: Does Amazon know what it’s doing in groceries?