Live Q&A: How Xiaomi Succeeded in EVs Where Apple Failed

Xiaomi has emerged as the only major tech company to successfully break into the EV market — achieving in three years what Apple couldn’t in over a decade. Lei Jun's confident jab at Apple during the Beijing SUV launch — paired with nearly 300,000 orders in under an hour — has sparked a global conversation. With its affordable pricing, slick Porsche-like designs, and seamless smartphone integration, Xiaomi’s cars are seeking to redefine the smart vehicle landscape. Bloomberg's Annabelle Droulers, Linda Lew, Katrina Nicholas, and Vlad Savov unpack the rapid rise of Xiaomi’s EV ambitions, its competitive edge in China’s hyper-charged auto market, and what this means for global players like Tesla. Join the Live Q&A on July 7, 2025 at 11 a.m. HKT / 8:30 a.m. IST / 11 p.m. ET (July 6, 2025) Bloomberg digital subscribers and Terminal clients have the exclusive opportunity to ask our team live questions.