, Columnist
Nike's Marketing Problem Is Somehow Getting Worse
Whatever happened to this slogan? Fashion event of online retailer Zalando takes place between 2 and 4 September 2016. PHOTO: JENS KALAENE/dpa | usage worldwide (Photo by Jens Kalaene/picture alliance via Getty Images)
Photographer: Jens Kalaene/Getty Images
Good marketing can be edgy or cheeky — even provocative. It should have a point of view and be memorable.
What it should not do is shame or insult customers.