, Columnist
Foreign CEOs Face More Scrutiny. Air Canada’s Earned It
Is your CEO too “foreign”?
Photographer: Nick Lachance/Toronto Star via Getty Images
Five years later, and it’s clear he has learned neither the language nor its importance in the company’s home market. This time around, he should have known what the reaction and repercussions would be. It’s a good reminder to CEOs: You don’t have to perfectly speak the local language, but you do need fluency in navigating a culture and a crisis.
More From Bloomberg Opinion: