Andrea Felsted, Columnist

Even Rich Travelers Are Complaining About Spiking Prices

March 23, 2026 at 5:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Some sun loungers could be empty for a while.
Photographer: UCG/Universal Images Group Editorial

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In March, Nick Fry tried to make some changes to a couple of upcoming trips.

First, he needed to bring forward a business-class flight from Phoenix to London by 24 hours due to a family emergency. The response from IAG SA’s British Airways: an additional £5,100, almost as much as the cost of the original return booking, he told me. Fry, the chairman of Motion Applied, which supplies electronics to Formula 1 teams, opted to downgrade to premium economy instead.