Gearoid Reidy, Columnist

Nintendo Investors Should Focus on Mario, Not Memory

Where are the new games?

Photographer: Kiyoshi Ota/Bloomberg

Like a novice Mario player who keeps falling at the very first platform, the Nintendo Co. news cycle has been stuck in an unfortunate loop these past few months.

There were rumors of a bad holiday season in the US, concerns over the impact from tariffs, and fears over how the company would cope with the surge in the cost of memory. Most recently, there was even a mild market panic over the prospect that AI was about to put it, and the rest of the videogame industry, out of business.