Mexico Inc. Has a Big PR Problem
Sheinbaum needs to get out more.
Photographer: Karla Guerrero/ObturadorMX/Getty Images)
Have you heard about Mexico’s charm offensive in Davos? Didn’t think so, because there wasn’t one.
Mexico was largely absent from last week’s frenetic World Economic Forum. That, in itself, is hardly novel. Since 2018, the country has been absorbed by an inward-looking political project that treats the outside world as, at best, extraneous and, at worst, dangerous. Former president Andrés Manuel López Obrador (aka AMLO) pointedly shunned international forums. His successor, Claudia Sheinbaum, is more cosmopolitan but has largely stuck to the same playbook, embarking on just five short foreign trips over nearly 16 months in office. She has yet to visit the White House or even leave the Americas.