, Columnist
Your Mum and Dad Are Influencers Now, Too
Helen Mirren: On the catwalk at 80.
Photographer: Richard Bord/Getty Images
You may never have heard of Aki and Koichi, but this sartorial couple in their 70s from California are a hit on social media. They are part of a wave of influencers who are going viral in their 50s, 60s and beyond.
After years of boomer-bashing, it’s the ultimate flex. From fashion to beauty to fitness and lifestyle, the rise of the silver content creator is sending a powerful message: Age is no barrier to having cachet.