, Columnist
Campbell’s Vulgar Leak Required More Than Defending Its Soup
The soup maker blew a chance to turn the leaked audio mess into great PR.
Photographer: Andrew Harrer/Bloomberg
“S--t for f--king poor people” is not the tagline you want people associating with your brand.
But that’s the position Campbell’s Co. finds itself in after executive Martin Bally was recorded allegedly badmouthing the company’s products, along with calling its Indian employees “idiots” and claiming its soup contains “bioengineered meat.”