The Problem With Molly Baz’s Cookie Ad Isn't the Breasts — It’s the Cookies
Nudity isn’t offensive. Breastfeeding pseudoscience is offensive.
Cookies are great — but there’s no evidence they help with milk production.
Photo credit: @mollybaz/Instagram
Most New Yorkers try to avoid Times Square. So even if you live in Manhattan, you may have missed the brouhaha over Molly Baz’s midtown billboard.
The ad, which debuted last Monday, featured the pregnant cookbook author’s mostly bare torso and two strategically positioned cookies. It touted Baz’s new recipe for lactation cookies, developed as part of a campaign for Swehl, a startup that bills itself as “a one-stop-shop for your breastfeeding journey.” On Thursday, billboard provider Clear Channel pulled the ad, reviving an old debate about why America is OK exposing pretty much every type of breast except a lactating one.