John Micklethwait: Introducing Bloomberg UK
Our goal is to become the main destination for business and financial news in Britain.
From the moment I came here seven years ago, I have been aware of Bloomberg’s huge potential for British consumers who are interested in serious, impartial journalism. We have one of the biggest newsrooms in London — with around 500 journalists — and we have long served our Terminal customers in the Square Mile with the best coverage of markets, finance and investing. We follow 400 listed UK companies from the largest sustainable office building in the world. Our website, television, radio and other platforms already reach 100 million people, including millions of people in the UK — and in just four years we have accumulated nearly 400,000 paid digital subscribers.
But we’ve never packaged and promoted our journalism here to target a British audience.