Barry Ritholtz, Columnist

Dynasty Helps Investment Advisers Escape Brokers

The firm’s CEO, Shirl Penney, explains the keys to striking out on your own.

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What do you do if you are an adviser at a large brokerage firm and want to strike out on your own as an independent? You probably would want to speak with Shirl Penney, the founder and chief executive officer of Dynasty Financial Partners and this week’s guest on the Masters in Business podcast. Dynasty has assisted 250 advisers in 50 advisory offices managing more than $60 billion in assets on how to become independent via the Dynasty platform.

Penney tells of his humble roots, being raised by his step-grandfather in a fishing village in Maine. After college, he interviewed at Smith Barney and experienced a series of firsts: His first escalator, first revolving door and first airplane flight. Penney, who stayed at Smith Barney for more than a decade, was named to the Investment News “40 under 40” list in 2015.