, Columnist
WeWork’s Path to Survival Is Narrow and Perilous
For starters, it has to cut costs, reassure a nervous workforce, and mollify tenants and landlords.
It’s going to be tough to keep the lights on.
Photographer: Mandel Ngan/AFP/Getty Images
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There has been a lot of pain for WeWork in the last few months. It doesn’t get easier from here.
The office leasing startup has been on a wild ride. Its planned initial public offering was derailed in September by investors’ shock at the company’s red ink and self-dealing by its chief executive officer. WeWork was close to running out of cash before an emergency financing last month. WeWork’s valuation withered to less than the investment money it had collected.