Proof that entrepreneurs will do almost anything for funding: In early February, representatives of 20 startups from around the world traveled to Oulu, Finland, as finalists in Polar Bear Pitching, one of two annual competitions run by Midnight Pitch Fest, a nonprofit event organizer. Each finalist jumped into an ice hole and, submerged in zero-Celsius water, presented ideas to a jury of potential investors. Photographs by Aapo Huhta for Bloomberg Businessweek
