FIFA’s Deal With Prediction Market May Be Worth $150 Million
The new test pitch for the 2026 World Cup at Sofi Stadium.
Photographer: Frederic J. Brown/AFP/Getty Images
Before you read on, catch our story just out on how Clearlake Capital’s investors are getting antsy about how much the founders love sports. Who knew you could like sports too much?!
Still, one group that is laser focused is FIFA. We look at one of the weirder sponsorship deals as we close in on the World Cup, and we get the thoughts of a media exec worried about whether the US is ready for the big event. We also chat to Royals majority owner John Sherman and Don Hall Jr., Hallmark’s executive chairman, following our scoop about their new stadium plans.
As always, send us any feedback, tips or ideas here . If you aren’t yet signed up to receive this newsletter, you can do so here .