Industrial Strength

Jet-Ski Maker’s Wild Tariff Ride Underscores Reshoring Conundrum

BRP, which makes a significant swath of its products in Mexico, warned of a multimillion-dollar hit from a tweak to Trump’s metal tariffs.
BRP primarily makes its recreational vehicles in Mexico and Canada.Photographer: Graham Hughes/Bloomberg
Lock
This article is for subscribers only.

To get Industrial Strength delivered directly to your inbox, sign up here.

A surprise profit warning from the maker of Sea-Doo jet skis and Ski-Doo snowmobiles this week offered a stark reminder of the tariff risks for manufacturers and the challenges of building the kind of US-centric supply chain envisioned by the Trump administration.