Brussels Edition

EU Tries to Curb Digital Giants With New Age-Verification App

The bloc is treading a fine line as it tries to assure the US it’s not targeting American firms while also responding to its citizens’ demands.
Ursula von der Leyen, president of the European Commission.Photographer: Hilary Wardhaugh/Bloomberg

Welcome to the Brussels Edition. I’m Suzanne Lynch, Bloomberg’s Brussels bureau chief, bringing you the latest from the EU each weekday. Make sure you’re signed up.

The EU’s efforts to rein in big tech took another step today as it announced a new age-verification app to keep children safe online.

“It is for parents to raise their children and not for platforms,” European Commission President Ursula von der Leyen said as she unveiled the new tool today in Brussels, alongside EU Technology Commissioner Henna Virkkunen.

The EU is likening it to the covid pass that let citizens access services during the coronavirus pandemic. The snag, however, is that the tool is not mandatory – social media companies don’t have to use it but must adopt systems with comparable levels of accuracy to avoid enforcement under EU law.