Red Lobster Is Set to Bring Back the Meal That Fueled Its Demise
Endless Shrimp proved both popular and costly for the restaurant chain, which fell into bankruptcy in 2024
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Welcome to The Brink. I’m Eliza Ronalds-Hannon, reporting from Atlanta, and I’ve been looking into Red Lobster’s turnaround effort and the return of a promotion that contributed to its downfall. We also have news on Goeasy, distressed Argentinian companies and the software selloff. Follow this link to subscribe. Send us feedback and tips at debtnews@bloomberg.net.
Red Lobster is on a mission to achieve what its new leader has said will be “the greatest comeback in the history of the restaurant industry.”