Soundbite

Podcast Companies Are Looking a Lot Like Record Labels

Like in music, the power is shifting toward hosts of popular shows and nimble networks who are building technology to support their work.
Podcasting is becoming more complex – more platforms than ever are technically in the “podcast” business as it’s become synonymous with video.Photographer: Wang Yukun/Moment RF/Getty Images
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Welcome back to Soundbite. This week, we talk about how the sands are shifting within the podcast industry as video becomes a priority and networks duke it out for deals with the biggest shows. I chatted with Chris Balfe, chief executive officer of Red Seat Ventures, now part of Fox Corp., about the empire he’s building, including the news today that the team is launching its own hosting service. Increasingly, podcast networks are looking a lot like record labels.

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