Tech In Depth

Sony’s $900 PS5 Pro Is the Latest Unprecedented Thing of 2026

The trend toward pricier electronics is pushing up the price of everything

A Sony PlayStation 5 video game console, right, and a PS5 Pro video game console on display at the Tokyo Game Show.Photographer: Kiyoshi Ota/Bloomberg

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By Vlad Savov

March 31, 2026 at 11:02 AM UTC

This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Vlad Savov writes about Sony’s PlayStation 5 price hikes.

Ajinomoto looks tasty: UK-based activist fund Palliser Capital has expanded its hunt for overlooked AI beneficiaries in Japan with a stake in seasoning maker Ajinomoto. Best known for its MSG products, Ajinomoto also provides an essential chip insulation film, which Palliser reckons should be priced higher.