Screentime

Netflix Is Testing Just How Much You Will Pay

The most popular Netflix plan will now cost $20 a month -- a 150% increase from 2013

Greg Peters, co-chief executive officer of Netflix Inc., during the Bloomberg Screentime event in Los Angeles, California, US, on Wednesday, Oct. 8, 2025.Photographer: Kyle Grillot/Bloomberg

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By Lucas Shaw

March 30, 2026 at 10:15 PM UTC

Good afternoon from Los Angeles and happy baseball season to those of you who celebrate. I am headed back east on Friday, including a pit stop in Toronto for a World Series rematch.

Thank you to the Society for Advancing Business Editing and Writing for saying our reporting on the Warner Bros. sale was the best entertainment and media business coverage of 2025.