Apple Pivots Its AI Strategy to App Store, Search-Like Platform Approach
Also: The company finally kills the Mac Pro.
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Apple’s revamped AI and Siri strategy shows the company is recommitting to its core business model: selling hardware and services. Also: Apple finally discontinues the Mac Pro in favor of the Mac Studio and gives iPhone designers bonuses to combat poaching from OpenAI.
Last week in Power On: Apple’s AirPods Max 2 headphones blur the line between marketing and innovation.