Deals

The Logic Behind a Pernod Ricard-Brown-Forman Combination

Both Pernod and Brown-Forman have been battling softer demand for premium liquors in the US.

Bottles of Jack Daniel’s American whiskey for sale in a store in Lisbon, Portugal, on Friday, April 11, 2025.Photographer: Zed Jameson/Bloomberg

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By Michelle F Davis

March 27, 2026 at 5:43 PM UTC

This article is for subscribers only.

Hi, it’s Michelle Davis in New York. Happy Friday. In today’s newsletter, we look at the logic behind the latest in a string of big consumer deals that are percolating. Elsewhere, Anthropic’s IPO ambitions heat up.

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