Tech In Depth

Microsoft Copilot Is Confronting Its Identity Crisis

The AI assistant needs a more consistent personality
Microsoft AI head Mustafa Suleyman during an event last year.Photographer: David Ryder/Bloomberg
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Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Austin Carr dives into Microsoft’s AI reorganization.

XAI sales tactics: Elon Musk’s xAI is sending engineers directly into the offices of prospective corporate clients in an attempt to lure business customers away from rivals OpenAI and Anthropic.