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BTS Details Its Plan to Break Boy Band Curse

The biggest boy band in the world returns after a three-year break. Can they recapture the magic?
An advertisement for the “BTS The Comeback Live | Arirang” show in Seoul, South Korea, on Wednesday, March 18, 2026.Photographer: SeongJoon Cho/Bloomberg

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I traveled to Seoul earlier this month to interview the biggest boy band in the world. Once the best-selling act in the world, BTS just took three years off so its members could serve in the South Korean military. My colleague Sohee Kim and I spoke with the seven-member group about their long-awaited return. You can read the full interview here.