SXSW Is Being Swallowed By the Creator Economy
Five Takeaways From the Annual Texas Gathering of Cultural Heavyweights
Photographer: Rick Kern/Getty Images
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Hey, everyone. Welcome back to Soundbite. I’m again on New York soil after spending a handful of days in Texas for SXSW. I first started attending the conference when it was the center of tech startup launches. Then I began going because the music industry converged there. And now, I attend because the podcast and creator businesses have made it their homebase. This year, I walked away from the Texas heat with my body now mostly made out of tacos and my mind obsessing over the new dynamics in the businesses we care about. Let’s dive into some of my biggest takeaways.
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