Watch Club

Billionaire-Beloved Watchmaker Greubel Forsey Doesn’t Care About Growth

A chat with the CEO of one of the smallest and most elite independent watchmakers out there reveals that money is a bit beside the point.
The Greubel Forsey GMT Balancier Convexe.Source: Greubel Forsey
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Hello watch nerds! It’s Chris Rovzar, Bloomberg Pursuits editor-at-large and your fellow escapement enthusiast.

Welcome to the March edition of the Watch Club newsletter — a very exciting time for the wizards of watchmaking. We are gearing up for the huge Watches and Wonders trade show in Geneva, and its attendant showcases across town. Brands vast and tiny will soon showcase their new wares for the press, retailers and elite collectors. As always, I’ll be there, reporting the news and sending my impressions of the new timepieces directly to your inboxes.