Goeasy’s Subprime Troubles Erase C$1 Billion in Market Cap
Also: A private equity reckoning
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The company is called Goeasy, a name that’s meant to convey a sense of comfort to borrowers who’ve probably had a hard time getting loans from banks. Subprime lenders like it exist to serve such customers, and it can be a good business when the economy is buoyant.