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Tennis Is Having a Moment. Can the Tennis Channel Capitalize?

A niche TV network for tennis diehards is trying to capitalize on growing interest in the sport
Carlos Alcaraz at Indian Wells. Courtesy of The Tennis Channel

Good evening from Indian Wells. Sorry this is arriving a bit late, but we just finished a day of tennis in the desert. We haven’t spotted Paramount Chief Executive Officer David Ellison, whose father, Larry, owns the tournament (and the Indian Wells Tennis Garden).

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