The Readout

Allegra Stratton: Will Pressure at US Pumps Help Starmer?

Rachel Reeves ahead of a G-7 Finance Ministers video call, on March 9.

Photographer: Alberto Pezzali//WPA Pool/Getty Images

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Keir Starmer's hope was always that 2026 would be the year that voters would start to feel better off. Clearly, it might then follow that this would revive Labour's flagging electoral fortunes and his own popularity.

Since the start of the year, we have seen an almost monomaniacal focus from the prime minister on bringing down the cost of living — an obsessive level of message discipline that is required, take it from me, if you want your point to land with the general public. Well, that whole strategy has now been upended by events in the Middle East.