Management & Work

Apollo’s Rowan on Keeping His Firm’s Culture Disciplined, Creative

Marc Rowan said the investment-grade market requires creativity “at a scale that’s hard to imagine.”
Marc Rowan, chief executive officer of Apollo Global Management LLC, speaks at Bloomberg Invest in New York on March 3.Photographer: Michael Nagle/Bloomberg
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As head of an alternative asset manager overseeing close to $1 trillion, Apollo Global Management Inc.’s Marc Rowan is far less worried about raising capital than finding places to invest it. But that’s not the only constraint he sees on the potential for longer-term growth. The other limiting factor he worries about is culture. And the two concerns are closely intertwined.