Business of Sports

Without Hollywood Is Wrexham AFC Just ‘Bournemouth With More Rain’?

The Welsh club’s valuation has surged 17,000% since Ryan Reynolds and Rob Mac bought the team in 2021.
Callum Doyle, of Wrexham, celebrates scoring his team's fourth goal with teammate Lewis O'Brien during the Sky Bet Championship match in Wrexham, Wales, on Feb. 21.Photographer: Charlotte Tattersall/Getty Images
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It’s a one-topic newsletter this week, as we try to work out if Wrexham AFC is a Welsh football club, a US-focused content factory, a neo-sports vibe, a hedge fund, the greatest investment of all time, or overvalued and somehow all of the above. We know it’s the second time in a few months we’ve written about Wrexham, but they deserve it!

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