The 2 Billion Members of Generation Alpha Are an Economic Force
They have more control over their own money than kids did in the past—and more places to spend it.
Ari Gersten, 5, of Beaverton, Oregon.
Source: Courtesy Subject
It feels as if we just stopped talking about millennials to focus on the up-and-coming Generation Z—but even those “Zoomers” aren’t so young and malleable anymore. (After all, the eldest among them are entering their 30s in the next year.) Now it’s the post-Z cohort that’s capturing the attention of corporations and investors the world over: Gen Alpha. (Why “Alpha?” In a cyclical alphabet, A comes after Z, and I guess we’re fresh out of better ideas.)