Tech In Depth

Amazon Fends Off Blowback for Ring’s Search Party Tool

Ad aimed at finding lost puppies raises fears of the surveillance state
An image of the Ring Floodlight Cam Pro on screen during Amazon’s product event in September 2025 in New York.Photographer: Michael Nagle/Bloomberg
Lock
This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Matt Day looks at the privacy concerns raised by the “Search Party” tool offered by Amazon’s Ring doorbell camera unit.

Apple’s new wearables: The iPhone maker is accelerating development work on new smart glasses, an AI pendant and AirPods with greater artificial intelligence capabilities.