Super Bowl Ads Keep Pushing the Past
We’re caught in a nostalgia loop. Maybe Bad Bunny can help.
Bad Bunny in Sunday’s halftime show.
Photographer: Patrick T. Fallon/AFP/Getty Images
For every diehard football fan watching the Super Bowl, there’s someone else who’s there just for the creative commercials (or, this year, the Benito Bowl). Bloomberg Businessweek’s Buying Power columnist Amanda Mull has thoughts about the nostalgia trend in last night’s ads. Plus: The perception that the FDA is becoming arbitrary is bad for business, and the start of a series on the new realities of finance.
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