Pursuits Weekly

Bad Bunny Might Be Bigger Than Football

Plus: 2,160 square feet of Chagall paintings for sale

Bad Bunny’s TV ratings might outstrip the Big Game. Photographer: Monica Schipper

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By Felix Salmon

February 7, 2026 at 12:30 PM UTC

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Kriston Capps writes: There is nothing bigger in the US than the Super Bowl. The 2025 championship rematch between the Philadelphia Eagles and the Kansas City Chiefs clocked a peak audience of 127.7 million viewers, a nice round 100 million viewers more than the most popular non-football broadcast, which was Game 7 of the World Series.