Super Bowl $8,000 Tickets Pinch Fans’ Wallets in California

Soaring ticket resale prices underscore the increasing financial burden of going to large-scale sport spectacles.

Levi's Stadium prior to Super Bowl LX in Santa Clara, California on Feb. 4.Photographer: Don Juan Moore/Getty Images

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By Samantha Stewart and Felipe Marques

February 6, 2026 at 12:10 AM UTC

Welcome to Bloomberg’s California Edition—covering all the events shaping one of the world’s biggest economies and its global influence. Join us this week as San Francisco Bureau Chief Felipe Marques ponders the Super Bowl. Sign up here if you’re not already on the list.

Yes, it's hard to ignore when the Super Bowl descends on your city. The soaring hotel prices, the insane traffic gridlock, the fact that you'll probably walk on the background of the occasional TV broadcast or that you can use an extended lunch break to take a selfie with Jerry Rice or Joe Montana.