Audemars Piguet’s $71,000 Neo Frame May Already Be 2026’s Most Coveted Watch
Among a slew of timepieces that debuted at the brand’s annual elite “Social Club” in the Swiss Alps, a very simple-looking historical style had everyone swooning.
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Hello, fellow watch nerds!
Chris Rovzar here, editor-at-large for Bloomberg Pursuits, traveling the world to learn the secrets of that little thing on your wrist. I’m writing from Switzerland, where I was lucky enough to have just stayed at the five-star Chedi Andermatt Hotel nestled in the Urseren Valley in the Swiss Alps.