Tech In Depth

End of Amazon Go Marks Retreat From Effort to Reinvent Physical Stores

CEO Jassy bets AI will accelerate internet shopping

A pedestrian pauses Tuesday in front of a closed Amazon Go store in New York.Photographer: Michael Nagle/Bloomberg

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By Spencer Soper

January 30, 2026 at 12:02 PM UTC

This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Spencer Soper looks at Amazon’s decision to close its Amazon Go convenience stores.

Apple’s blowout sales: The company delivered record quarterly revenue fueled by a 23% jump in iPhone sales, but investors remain concerned about the rising costs of components, particularly memory chips.