Auto Industry Monitor

Why BYD Will Have Little Trouble Hitting Its Overseas Sales Target

The Chinese EV giant aims to sell 1.3 million cars outside China this year.
A BYD Sealion 6 electric vehicle on display at the Tokyo Auto Salon earlier this month.Photographer: Kiyoshi Ota/Bloomberg
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BYD is pushing beyond its home market, aiming to sell 1.3 million cars outside of China this year, a goal it should have little trouble hitting. Tesla, on the other hand, is having trouble convincing Californians to keep buying. The company’s market share fell to 9.9% last year, dropping its brand to No. 3 in the rankings.