Automakers Try to Entice US Drivers With Sub-$35,000 EVs

The 2026 Kia EV3

Photo courtesy of Kia

Affordability. It’s on seemingly everyone’s mind, including (especially?) US car buyers. For bargain shoppers looking, buyers have traditionally had to turn to gas-powered vehicles, especially with the death of federal tax credits last year.

But that may be changing. A handful of automakers are planning to churn out electric SUVs that cost less than $35,000 this year. Today’s newsletter shows you some of the models on the horizon. Plus, your weekend listen about climate finance and weekend read about a Noah’s ark for glaciers in Antarctica.