Businessweek Daily

Five Questions for the CEO of Rolls-Royce Motor Cars

Younger buyers have a “more subversive interpretation” of the luxury brand.

Chris Brownridge, CEO of Rolls-Royce Motor Cars, at the company’s global headquarters at Goodwood in the UK.

Photographer: Murray Ballard/Bloomberg

Owning a Rolls-Royce might be more of a life goal than a new year’s resolution. But if you’re thinking of buying a luxury car in 2026, read on. Plus: Companies slow hiring to plan for AI, and American bargain shoppers and treasure hunters embrace Aldi.

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