Business of Sports

Universities Try to Maintain Secrecy on How They Pay Athletes

Bloomberg asked more than four dozen public universities to disclose details of their spending on student athletes and got little back.
Nico Iamaleava, left, of the UCLA Bruins runs for a first down during the second quarter against the USC Trojans on Nov. 29, 2025 in Los Angeles.Photographer: Harry How/Getty Images
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Over the past few months, we’ve tried to get you some interesting details on college athletes pay. How did we do? You’ll have to read on. We also chat with Scott O’Neil, chief executive officer of LIV Golf, on his relationship with the PGA Tour and what’s next.

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