Amazon Fires Chip Broadside in Bid to Compete in AI Race

Amazon’s cloud unit is releasing its latest artificial intelligence chip, Trainium3, in a renewed attempt to sell hardware capable of rivaling products from Nvidia and Google.

The chip push is a key element of Amazon’s strategy to stand out among the Magnificent 7. Despite being the largest seller of rented computing power and data storage, AWS has struggled to replicate that dominance among leading developers of AI tools, as some companies opt instead to rely on Google or Microsoft, which has close ties to OpenAI.