College Basketball’s Flau’jae Johnson Is Chasing Brand Status
The LSU athlete and rapper leads other female stars in NIL deals.
Flau’jae Johnson takes a shot in the Elite Eight round of the 2025 NCAA Women’s Basketball Tournament in Spokane, Washington, in March.
Photographer: Tyler Schank/NCAA/Getty ImagesThe Louisiana State University athletic department has a lot going on at the moment, after the firing of its football coach and athletic director and the suggestion that President Donald Trump may be involved in their replacement. LSU fans might want to turn their attention to the basketball arena, Ian Frisch writes today, where one player is developing a reputation for business savvy along with scoring baskets. Plus: Companies are no longer hesitating to fire workers, and organized men’s groups at work aren’t the same as boys clubs.
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