World’s Biggest Private Equity Firms Ramp Up Efforts to Woo Regular People
Alternative asset managers want a piece of a largely untapped $13 trillion market
Carlyle Group’s logo is prominently displayed on a Formula 1 team.
Photographer: John Locher/AFP/Getty ImagesWelcome to Going Private, Bloomberg’s twice-weekly newsletter about private markets and the forces moving capital away from the public eye. Today, we meet the executive behind one of private equity’s biggest trends, and we look at Keurig Dr Pepper’s creative way to finance its acquisition of JDE Peet’s. But first, a spaghetti Western takes you into private capital’s push into the retail market. If you’re not already on our list, sign up here. Have feedback? Email us at goingprivate@bloomberg.net — Kat Hidalgo, Davide Scigliuzzo and Paula Seligson
Professional sports sponsorships. Message after message on LinkedIn. Even a spaghetti Western-inspired commercial set in “Blackstone Town.”