Tech In Depth

Apple’s New iPhones Appeal With Core Engineering, Not AI

The Apple iPhone 17 Pro during an event at Apple Park in Cupertino, California.
Photographer: David Paul Morris/Bloomberg

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By Austin Carr

September 15, 2025 at 11:03 AM UTC

This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Austin Carr details his misgivings about remaining a loyal iPhone user.

iPhone Air delay: Apple delayed the launch of its new iPhone Air in mainland China, where regulators have yet to clear its eSIM-only design.